Remember the whole “NEW!! LEGOS FOR GIRLS!!” fiasco?

It bothered me for a lot of reasons, but mostly because LEGO has always been for girls, as evidenced by this vintage LEGO play set you see here in my hand.

Remember the whole “NEW!! LEGOS FOR GIRLS!!” fiasco?

It bothered me for a lot of reasons, but mostly because LEGO has always been for girls, as evidenced by this vintage LEGO play set you see here in my hand.

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  6. korybing said: That’s why it bugged me too! LEGO has always been so good at marketing it’s product as being for girls AND boys. Marketing one as “for girls” automatically markets the other as “for boys” and that’s CRAP.
  7. jamiekinosian said: Legos were always gender neutral in my mind growing up. It was really disappointing when they wanted to make it otherwise.
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  9. syncrasis said: yep!!!!
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